Available for new engagements

Engineering leadership, built for your stage.

I help startups and growing companies ship better software, make confident architecture decisions, and scale their teams — without the cost of a full-time CTO.

Engineering experience across

Disney+ESPNHuluCNNDeloitteAirbusMacy's

What sets me apart

Most consultants specialize in one lane. I've spent 20+ years shipping software across industries, at scale, under pressure — and leading teams through all of it.

🏗️

Built at real scale

From Disney+ streaming infrastructure serving millions to CNN's election night app handling 2M+ concurrent users — I know what production-ready actually means.

🔭

Cross-industry perspective

Media, aerospace, healthcare, enterprise consulting, e-commerce. That breadth means I bring patterns and solutions from worlds your competitors haven't thought to look in.

🎯

Engineer who leads

I've managed teams, set architectural standards, and driven hiring decisions — not just written code. I understand the human side of building software.

🎷

Trained to improvise

A background in jazz performance taught me to listen, adapt, and perform under pressure — skills that translate directly into leading teams and navigating ambiguous technical problems.

How I can help

Engagements are tailored to your needs — from ongoing monthly retainers to focused project sprints. No long-term lock-in required.

01

Fractional CTO

Ongoing senior technical leadership on a retainer basis. I attend key meetings, advise on roadmap and architecture, help with hiring decisions, and serve as your engineering anchor — without the full-time cost.

Retainer
02

Architecture & Codebase Audit

I assess your current stack, surface risks and bottlenecks, and deliver a clear prioritized roadmap. Whether you're scaling, modernizing, or drowning in technical debt — I'll tell you exactly what to do and in what order.

Project
03

Design System Build

I've built design systems from scratch at Disney+ and Aeroflow that accelerated entire engineering orgs. A great design system is one of the highest-leverage investments a growing product team can make.

Project / Retainer
04

Team Leadership & Standards

I help engineering teams level up — establishing coding standards, reviewing pull requests, mentoring mid-level developers, and creating the culture where good engineers want to stay.

Retainer

Tools I work with

Deep expertise in the modern JavaScript ecosystem, with full-stack range across frameworks, build tools, and infrastructure.

Frontend

ReactTypeScriptReduxNext.jsGatsbyAngularReact Native

Styling & Design Systems

Tailwind CSSCSS ModulesSass / BEMCSS GridFlexboxStorybookFigma

Data & APIs

GraphQLApolloRESTNode / ExpressRuby on RailsSalesforce

Tooling & Infrastructure

WebpackViteDockerGitJestCypressRTLd3.js

Where I've done it

A track record across industries and team sizes — from scrappy product teams to infrastructure powering some of the world's most-visited platforms.

Sr. Software Engineer — Configuration Management Platform
Disney+ / ESPN / Hulu
Led an internal team that designed and shipped a configuration management system used in production across all three of Disney's major streaming properties. The system gave product teams dynamic control over features, experiments, and platform behavior at massive scale.
Sr. Web Developer & Front-End Team Lead
Aeroflow Inc — Healthcare E-commerce, Asheville NC
Architected and built a company-wide React design system adopted across all product lines, cutting development time significantly. Manages a team of front-end developers and sets JavaScript, CSS, and architectural standards across React, WordPress, and Magento properties.
Sr. Developer & Engineering Manager
Sales Performance International, Asheville NC
Led a full-stack team building a B2B sales enablement platform integrated with Salesforce. Delivered tools used by large international sales organizations for training, tracking, and closing. Stack: Ruby on Rails, React, GraphQL.
Sr. Front-End Developer
Airbus Aerial — Geospatial Mapping, Atlanta GA
Built a real-time, high-resolution 2D/3D geospatial mapping application for enterprise clients. The platform was used during hurricane season for disaster response — dramatically reducing time-to-insight for on-the-ground teams. Stack: Angular, TypeScript, OpenLayers, Docker.
Lead Front-End Developer
Deloitte, Atlanta GA
Led front-end for a complex enterprise data visualization dashboard with a multi-layered filtering system, overseeing 6–8 remote developers. Overhauled the codebase from Angular 1 to a modern ES2015 component architecture.
Sr. Front-End Developer — CNN Elections App
CNN, Atlanta GA
Part of a specialized team that built cnn.com/election as an isomorphic React/Redux/Node progressive web app. On election night, the app handled over 2 million concurrent users without breaking a sweat.
Lead UX Developer — Bloomingdale's Mobile CRM
Macy's / Bloomingdale's, Atlanta GA
Lead developer on the Omniclient enterprise mobile CRM for Bloomingdale's, built with AngularJS and Ionic/PhoneGap. Responsible for architecture, custom Sass, and team oversight.

Impact in numbers

Experience is one thing. Results are another.

20+
Years of professional software engineering
2M+
Concurrent users on CNN election night
3
Disney streaming platforms using my config system
6+
Industries: media, aerospace, healthcare, retail, finance, enterprise
3+
Design systems built and shipped from scratch
Jay Hoots

The person behind the work

Hey — I'm Jay, founder of In Session Co. Senior engineer, team lead, and technical strategist based in Atlanta, GA, working with clients across the US.

Two decades of building software that actually ships — from Disney+ streaming infrastructure to CNN's election night app, from geospatial tools used in hurricane disaster response to healthcare e-commerce platforms. I've led teams, architected systems, and shipped products across more industries than most engineers see in a lifetime.

Jazz is still a huge part of my life — I hold a BA in Jazz Performance from UNC Asheville and I still play regularly. That background shows up in everything I do: I listen before I talk, I improvise under pressure, and I find creative solutions within real constraints. It shows up in every client engagement.

No fluff, no trend-chasing. I'll tell you what your codebase actually needs, help you build the right team, and make sure what you ship is something you're proud of years from now.

Currently

Open to new consulting engagements — retainer and project-based. Based in Atlanta, GA, working fully remote.

Core Expertise

React ecosystem · Design Systems · Front-end Architecture · Team Leadership · GraphQL · Technical Strategy

Education

BS, Information Technology — University of Phoenix BA, Jazz Performance — UNC Asheville

Ideal Clients

Startups scaling their first real engineering team. Mid-size companies with technical debt and no clear owner. Product companies that need senior leadership without the full-time hire.

How we work together

Simple, low-overhead, and focused on delivering real value from day one.

01

Discovery Call

30 minutes. I listen, ask questions, and get a real picture of where you are and what you need. No sales pitch.

02

Scoped Proposal

I put together a clear engagement structure — scope, timeline, and pricing. Retainer, project, or audit format.

03

Fast Start

I embed with your team quickly. No long ramp-up. I've seen enough codebases and teams to get up to speed fast.

04

Ongoing or Exit

Most clients stick around because it works. But I'm also happy to hand off cleanly when the job is done. No lock-in.

What people say

Feedback from colleagues, clients, and teams I've led.

Jay brought clarity to a codebase that had grown beyond our team's ability to reason about. Within two months he'd restructured our architecture and our engineers were shipping twice as fast.
— Coming soon
Engineering Director, SaaS startup
We needed someone who could talk to the board about technology decisions and then sit with engineers to make them happen. Jay did both seamlessly.
— Coming soon
CEO, Series A company
The design system Jay built became the foundation of everything our team shipped for the next three years. We still use it today.
— Coming soon
Product Lead, Healthcare tech

Ready to build something great?

Whether you're pre-product, scaling fast, or tangled in tech debt — let's spend 30 minutes figuring out if I can help.

Or email me at jayhoots@gmail.com